Client: TVB
TVB J2 Channel Branding
J2’s ident uses rich, vibrant colours that spread itself across rebounding items that represent their own theme or personality. We used a "think-outside-the-box” approach to pair seemingly arbitrary items in an upbeat fashion, focusing on the shrinking attentions spans of a younger generation. The quirky and cultural-bending aspects provide wonder and anticipation for its more youth-centred programming.
