ATOMIC CLOUD SERIES
New overall design for the ATOMIC Cloud Series MY17.
The cloud line has various models ranging from premium women
piste skis to rental skis that face different design challenges.
Introducing a repetitive symmetrical pattern that is used on all models
and creates the perforated top layer on the premium models that reveals
the metallic layer underneath. The pattern emphasizes the newly launched
servo tech technology with the intention of giving the ski a female twist.
Creative Direction: Klaus Berndt / Marek Simko (KISKA GmbH)
All pictures taken by me at ISPO Munich 2017
