JOSEPH DRINKS
LOGO | IDENTITY | BRANDING
Joseph Drinks is a contemporary specialty café, doubling as a bar and tripling as a restaurant; providing breakfast, lunch, and tea to young professionals, weekend shoppers, and inner-city dwellers.
The logo is designed and its color palette was chosen to reflect the eclectic fit-out of the café. This is subtly emphasized in the logo by combining a custom fat serif monogram with a clean sans serif type.
The logo is designed and its color palette was chosen to reflect the eclectic fit-out of the café. This is subtly emphasized in the logo by combining a custom fat serif monogram with a clean sans serif type.
The color palette was inspired by pop art, an eclectic movement in the 1950s - which mixed and matched elements from mainstream media.
Despite its concoction, it was essential to practice restraint as the logo still had to appeal to the professionalism of its target audience.
