CASE STUDY

Designing an online shopping website, with emphasis on engaging the users in the world of luxury bridal jewellery

COMPANY OVERVIEW

A.JAFFE provides of the world’s finest luxury bridal jewellery since its founding by Abraham Jaffe in New York City in 1892.

THE DESIGN

Being a luxury bridal jewellery brand, the client wanted to make the user feel special and the design to be stylish and sophisticated. The design needed to reflect the brand's heritage connection of being more than 100 years old, to establish trust in the users.