Acqualita
Direction artistique, Création de Nom (Naming) et Branding
Acqualita is a Brazilian company specialized in the fabrication of water purification systems for industries, businesses and institutions. Their filtration method allows to act on the quality of the water by removing metals, chemicals or bacteria. The company sought to stand out in the Brazilian market through its visual communication. Its main objective was to convey a more modern and accessible image to accompany their evolution towards the retail sale to the end customer. The challenge of creating this visual identity was to create a marriage between technicality, transparency and simplicity in order to present all products in an accessible and friendly way. The customer was accustomed to a poor marketing communication and complex diagrams and technical sheets. In order to innovate on these aspects, the proposed visual solution was developed in a visual identity guide and the applications followed the new art direction. The result is a strong brand that recalls the purity of water through its colors and shapes.
© Letícia Zancan. Any reproduction is prohibited without the authorization of the author.
