Siemens Turkey asked us to create a website to emphasize their new large refrigerator product line.And we come up with an user generated microsite backed by a outdoor medium, with all user generated content.
We aimed to create an user generated campaign website where users can create and leave their personal messages in a post-it styled notes on a endless scrolling Siemens XXL background to emphasize large dimensions of new refrigerator product line.
Each message is posted on website with a simple hashtag of #hayatıdoldur which means 'fulfill your life', on twitter and instagram posts of users where other users can upvote, collect and share their favorite post-its.
As an outdoor medium to catch potential customer's attention, we thought of dressing a building as a Siemens XXL refrigerator with dynamically changing content of users.
