Why Tone of Voice is critical
When we speak our tone of voice influences how the words we use are received. The rhythm, the emphasis, the pace, all matter. Defining an appropriate Tone of Voice is critical to reinforce a desired persona for a business.
“Your brand’s personality and voice are what allow your business to make a personal connection with your audience. Just like humans have beliefs, goals, values, and flaws, so too should organizations. People want to see the humanity behind a business”
- Richard Pomes - Rapjab Agency -
Company Persona
So the brand needs to have its own personality. A personality which reflects the company’s back story and its values.
Envio was conceived by James Wilkinson, emerging from an informal sound system rental business run by a student for students. Its back story suggests an informal, friendly persona where users and clients are treated as friends.
But it is also important as a start up to be viewed as professional and trustworthy.
Using copy suggestive of a fun happy friendly personality, also confident in their own abilities and, when called for, professional will breed trust.
Bridge The Gap
Envio has two distinctive audiences: clients and users.
A consistent tone of voice suitable for both will establish trust from user and clientele sides.
Clientele - envio - Users
A Friendly, Professional, Confident tone of voice enforces trust amongst users. A Friendly, Professional, Confident tone of voice sends a clear message to established companies that envio should be treated as an equal.
Make sure the copy reflects the persona.
There is no need to be overly formal with the user, and there’s no need to change the copy to look like the inside of a thesaurus even when communicating with clientele. Informality can suggest confidence which can generate trust.
…and finally….
Refining a clear and simple mission statement will remind all audiences what sparked the excitement of the company’s creation.
Explore Without Strings Attached
You order, we send. You get to borrow the product you want to try in your own home and when you’re done, send it back.
Discover What you Like
There’s no better way of finding if you like something, than trying it yourself.
Delight On The Doorstep
We know that not everyone can afford the risk of buying high value products you’ve been recommended. We hope you will be delighted when you try but if not we hope you have fun trying out new products.
