Apotica is an Information technology service provider that brings together the best information and communications technologies to help businesses grow, compete and serve their customers better. Founded over a decade ago, Apotica has provided services in the categories of cybersecurity, digital infrastructure and hybrid IT solutions.
However, they felt they were selling themselves short by remaining in the shadows and felt they needed to propel themselves into the limelight by being more vocal in external communications. This also meant dusting up their identity and presenting a clearly defined front which better represented their current status. CaveLantern was asked to develop a timeless identity that was distinctive enough to compete on the Pan-African market.
'A Vital Sidekick', the leading statement that
influenced the Apotica rebrand.
As a B2B entity Apotica takes pride in putting their clients on a pedestal
and being their trusted ally as they compete and grow their businesses.
With a bold and refreshing logo, Apotica can now stand out and announce
its presence as the tried and tested partner businesses need in their corner.
Design System
With Apotica constantly partnering with Cisco,
Microsoft, Oracle, etc., their visual language
needed to project that status. With simple clean
modern visuals and straight to the point communication,
Apotica is solidifying its presence on the African market
as the go-to vital sidekick.
Check Out CaveLantern's full portfolio: www.cavelantern.com
