Cinemania is a long-established film festival that features the best of independent American production and new films from Europe and Asia. The fest was first held on 1987 and by now, the event screens around 100 films every year.
When I first got the assignment to work on this project I started thinking of the advantages of the particular event. BUT instead of focusing on the festival itself I took on a different approach. I decided to challenge people who perceived themselves as real cinema fans to test their cinema knowledge.
Message: Cinemania Film Festival is a must-see if you consider yourself a cinemaniac.
The key visual, the TV clips and the Internet campaign are just different variations of all movie lovers' most favorite game: GUESS THE MOVIE.