After the sharpie.com redesign, the next order of business was the mobile site. Although the client requested an app, we felt that a rich WAP site would fulfil the business needs without forcing the consumers to download and constantly update. That being said, the mobile experience needed to be much lighter (for fast page loads). At the same time, we couldn't let mobile visitors feel like they weren't getting the full experience. The end result is a clean, modern mobile site that still retains the Sharpie brand and voice.

ROLES: ACD; Lead design and creative direction in a team of 5 including a creative director and two art directors and a senior writer; Developed and sold concept through to the client directly. Worked closely with UX to develop site flow and incorporate best practices.