Maurizio Piacenza's profile

CUT IT OUT! campaign

Epilepsy? Cut it out!
Epilessia? Diamoci un taglio!

The International Epilepsy Day is celebrated each year on the second Monday of February in more than 120 countries. And purple is the official colour for that day, also known as Purple Day in fact. So I designed some t-shirts & sweatshirts using the original logo from the campaign Epilessia? Diamoci un taglio! ( Epilepsy? Cut it out!) that we launched 3 years ago.

Why a t-shirt with no explicit references to the campaign? I want to support the Claudio Munari center but also design some t-shirts & sweatshirts that people really want to wear, not just buy and put away. So I only used the original logo of the campaign. It conveys a profound meaning per se. Tt represents a neural network with abnormal activities on the left side, and a normal neural network on the right side, separated by a cut: the surgery. And purple if the official colour of the International Epilepsy Day.

All proceeds from the sale of t-shirts go to A.I.M.E. onlus that will use them for the Claudio Munari center.

T-shirts on sale on Bonfire e-shop.
CUT IT OUT! campaign
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CUT IT OUT! campaign

A fundraiser for the Claudio Munari surgery center for epilepsy, launched in occasion of the International Epilepsy Day, also known as Purple Day Read More

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