Goldfish "Chips off the Old Block"

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Goldfish, "Chips off the old block"

Creative/Art Director: Siri Bernabe

Copywriter: Luke Mcneill

Brief

To use a visual twist to promote the authentic cheese flavour of Goldfish Crackers.

Solution

A block of cheese was created with the illusion that Goldfish Crackers is embedded into the cheddar cheese.The headline "Chips off the old block" refers to the common idiom which is used to refer to something or someone that is like the thing it came from, be it a chip off a block of wood or a child in relation to their parent. In this case, it refers to the goldfish in relation to the larger block of cheese, emphasizing the fact that Goldfish have real cheese flavour.

Poster