jessica brooks's profile

The independant 'I'

jessica brooks
•
BRIEF 
Create an innovative brief to make 'I' (the Independant) the most read paper amongst students
 
BID IDEA
'Whats black, white and READ all over?'
 
STRATGEY
Using a 'treasure hunt' style game on android phones to interact with students, leading them to 'I' and interacting subconciously with the brand to raise awareness amongst young people along with encouraging them to buy 'I'.  
 
CREDITATIONS
Kane Sealeaf, Kirsty Merrit.
 
2011
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
independant newspaper brief student
On campus campaign 
independant newspaper brief student
Off campus campaign.
independant newspaper brief student
The independant 'I'
Published:
jessica brooks's profile

Owner

jessica brooks's profile
Birmingham, United Kingdom

The independant 'I'

Breif: Create a campaign to make ‘i’ (The essential daily briefing from The Independent) the most read newspaper among students.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives