Stéfano Zanata
My personal branding project.
Briefing: Create a new visual identity for me. The first product would be a logo to be used as a signature.
The requirements were: be simple, have good pregnancies, have a symbol that could be used alone.
During the design, after several tests, the concept of environment blending was incorporated. This allow the logo to be merged with its surroundings, changing colors and accepting textures to better fit the place of application.
The main inspiration for the project was the triangle, pyramid or arrow, an ancient symbol of power and command, with a natural balance. The triangle used is equilateral, or perfect, and the ratio between all elements is always the golden ratio.
