Client: Terry Fox Run 

Brief: To create awareness among schoolchildren about the Terry Fox Run and encouraging them to participate and donate towards Cancer Care at Tata Memorial
Concept: To subtly bring out the reason to donate and make the students ponder about the disadvantaged cancer kids who are just like them age wise, but cannot enjoy their childhood thanks to their plight.
We can tell them how an amount as less as Rs.55 from their pocket money, can be useful in raising money for cancer research, which might possibly help us find a cure for cancer.