WiZink, the bank specializing in simple credit and savings solutions, has launched its new advertising campaign under the concept "Your life changes, your expenses too, Luckily, WiZink adapts to you". This time it focuses on the main attribute of the WiZink credit card: flexibility. For this reason, the campaign tells the everyday stories of ordinary people, who go through some unexpected change in their lives and that ends up generating an unforeseen expense. Luckily, they are WiZinkers and have the WiZink card at their disposal, which allows them to pay how they want to postpone their purchases, depending on their changing needs

Who: WiZink
Where: Cheil Spain
What: Creative Supervision / Copywriting and Art Direction
When: 2018