It is widely understood that the modern generation of smartphone users often demand for a device that would act as a window to their world – an instrument that will help them express themselves and keep them entertained in their own time. Whether they are going through their social media feeds or streaming videos, a wide display offers users more freedom to comfortably consume any content they want, whenever they want it.
An ad that compares the quality of the screen of the new smartphone in the lives of the two main characters, demonstrating de power of colour of Super AMOLED 

Galaxy J Display.

Who: Samsung
Where: Cheil UK
What: Idea, Copywriting and Art Direction/ Creative Supervision
When: 2018