Bukowskis
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The company:
Bukowskis is a venerable auction house, the leading in Scandinavia. Most associated with the classic type
auctions of Scandinavian items. But the demand on today’s audience is not necessarily classical art or
antique furniture alone. The modern day consumer is looking for unique items available through online
auctions, galleries, private collectors or objects by contemporary artists and designers from around the world.
Bukowskis is a venerable auction house, the leading in Scandinavia. Most associated with the classic type
auctions of Scandinavian items. But the demand on today’s audience is not necessarily classical art or
antique furniture alone. The modern day consumer is looking for unique items available through online
auctions, galleries, private collectors or objects by contemporary artists and designers from around the world.
The Assignment:
Bukowskis needed to change to compete with a broader offering in the international nature of auctions,
online auctions and private sales to attract future collectors and investors. Jensen Pamp McCann was responsible for modernizing the brand with the challenge to reposition and revitalize Bukowskis. Brand Strategy also aimed to bring together Bukowskis with subsidiary Auktionskompaniet thus changing its name to Bukowskis Market. The mission eventually resulted in a new unified visual identity which adapted to keep up the auction’s experience in all interface. The new design helped to clarify Bukowskis’ offers from a graphic design software for the interior design elements and digital media for both Bukowski and Bukoswkis Market.
Bukowskis needed to change to compete with a broader offering in the international nature of auctions,
online auctions and private sales to attract future collectors and investors. Jensen Pamp McCann was responsible for modernizing the brand with the challenge to reposition and revitalize Bukowskis. Brand Strategy also aimed to bring together Bukowskis with subsidiary Auktionskompaniet thus changing its name to Bukowskis Market. The mission eventually resulted in a new unified visual identity which adapted to keep up the auction’s experience in all interface. The new design helped to clarify Bukowskis’ offers from a graphic design software for the interior design elements and digital media for both Bukowski and Bukoswkis Market.
Rewarded with gold in the biggest contest for graphic design in Sweden, the Swedish design award.
