Throwback to 90's parties, this social media promotion showcased performers
for an upcoming live musical event.
Client: LezChiz
Project: Lip Sync Battle Event Social Media Promotion
Role: Art Director, Motion Designer
The objective was to create a fun and fluid post that could live longer than it's original upload date. We saw every performer share it on their social platforms, as well as their supporters. The outlined turnaround time for delivery was a short 5-6 days. The tasks were to design and develop the video, plus create animations and audio/musical components in under a week's time.
Having several different artists featured allowed us the chance to include each of their images with a special highlighted sequence for a more organically fueled engagement opportunity.
The outlined silhouettes incorporate the overarching design theme of radio waves as the driving visual. Keeping the colors simple and branded was necessary as to not overwhelm the constant moving pieces, as colored photos reposition and turn into a black and white version.
This also follows through with the use of only a simple serif typeface. resembling 1990's editorial advertising styles, but formatted to all caps for legibility on smaller screens for social media.
