UPS 'TASTE TEST' SALES PROMOTION
How to tempt UPS customers into trailing
a brand new, there-by-breakfast,
delivery service to the U.S.A.?
By rewarding them with a breakfast of
fresh American muffins.
It’s a tad dry.
No, not the muffin.
A product like UPS’ new NA1 service.
Promising next day delivery to every destination in the U.S.A. by 10:30am, my challenge lay in how to bring such express delivery to life and tease a first order from the audience.
The answer? A fresh take on the 'taste test' and the 'doorstep challenge'.
I teased customers into a trial of breakfast time delivery to the States with the delivery of a fresh American breakfast as a reward. Well, as they say, the proof is always in the pudding.
