We developed a visual identity for GPU Miners – a company that specialises in renting and selling cryptocurrency mining rigs. The core concept of the developed branding is a modular logo made of a setup of 8 positions based on a triangular grid. Dots are dynamically replaced with letters to form a logo or a name of a cryptocurrency or a rig. Extending the principle with animation we’ve applied it to the design of GPU’s website and promo video.

Direction: Oficina
Executive Producer: Oficina
Logo Design: Anna Divišová
DOP: Martin Netočný, Oskar Helcel
Drone Operators: Jakub Vaník, Pavel Šrámek
Animation: Vít Zemčík

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