[ paçoca amor ]
Paçoca Amor's redesign was created in 2018 as an academic project.
Paçoca is a traditional brazilian treat made of peanuts that usually crumbles when touched.
The packaging seeks to explore this physical aspect of the product while still
Paçoca is a traditional brazilian treat made of peanuts that usually crumbles when touched.
The packaging seeks to explore this physical aspect of the product while still
incorporating a heart, which is one of the brands' most important visual element.
Amor is one of the most famous producers of paçoca and was funded over 50 years ago.
Until 2017, they were known for the product's crumbly texture and its paper wrapper.
For these pasts years, the brand adopted a new creamier texture and a flowpack wrapper,
losing some of its most important elements.
This redesign hopes to emphasise the original recipe to recover some of the lost consumers.
