Inspire MWC audiences with the “art of the possible,” brought to life through cognitive business and telco, and help them visualize what a cognitive future holds for them.

An interactive wall explored through a beautiful, prismatic interface shimmering with light and color showcasing visions of how cognitive systems will impact key industries, as well as promote the IBM technologies, practices and capabilities that enable cognitive transformation at scale.

6 content buckets (shown below as  "CUBES" will hold the content developed for the wall, as well as form the main touch-screen navigation. Each of these six areas is a landing page, clicking one of the content sections in each will take the user a level deeper into the experience.

Each of these six areas accessible via the landing screen will take the user a level deeper into the experience. At that point they can access 3-5 short content experiences, ranging from scrollable articles, animations, videos, charts or graphics, etc.