For over 100 years, Coca-Cola had outsourced all cooler engineering and technology. In an effort to apply a comprehensive approach to all their processes, Coca-Cola needed to introduce a campaign and cooler system that could address the needs of the 21st century, with the vision to be 50% Hydroflurocarbon (HFC) free by 2012 and 100% HFC free by 2015.

 

THIS IS RED developed an Addy Award winning video to publicize Coca-Cola's new "Live Positively" campaign, which demonstrated how doing better for the environment means designing, engineering and developing a better, greener, cooler system.