Made from a single estate in Sweden, copper distilled for purity and handcrafted for character… every drop of 

Absolut Elyx is liquid silk. A vodka this luxurious is so sought after than only the select few can get their hands on it. 

No wonder every bottle is reserved. We created a campaign centered around the Reservation List – consumers had 

to pass a taste test before making the cut and being eligible to buy Elyx.