The brand identity of this educational institution was designed to break the mold and discuss the tabus of sexual fetishes and fantasies. This institution was created for individuals 18 and over to help identify, learn and become familiar with some of the most popular fetishes around the world and some of the lesser known fantasies. The brand Identity bring together the unknown about fetishes and intends to relieve the taboo and make them become more acceptable in our society. The mix of brightness and darkness bring out the The bright elements and set of icons were designed to represent the kinkiness. Along with the whole experience when visit, the audience would also have access to fun merchandise and keepsakes of their experience at House of Kinks. Design of Social media campaigns to gain awareness of the exhibitions.