WESTWORLD – TYPEFACE DESIGN
In addition to the keyvisuals and ads for the Westworld Alexa game, The Maze, I also had the opportunity to work on some of the in-game visual assets. For those pieces we wanted to create something that felt of the world for the park, and thus a bit separate from the ad materials for the game.
To that end, I created this typeface to be used in titles, location identifiers, win cards, etc. The type itself is inspired by typography of the 1800s, complete with median spurs, contextual alternates, and shading and dimensional details. Because Westworld is a premium experience we also wanted to imbue the type with a bit of that feeling, hence the gold foil-like texturing. In each of the cards, the headline is set in the center surrounded by an intricate and decorative maze structure, as a nod to the content of the game.
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Client: HBO
Role: Type Design, Illustration
Chief Creative Officer: Menno Kluin
Executive Creative Directors: Sam Shepherd, Frank Cartagena
Creative Directors: Doug Murray, Andrew Hunter
Design Director: Brian Gartside
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Design Director: Brian Gartside
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