螞蟻花唄
ANT CREDIT PAY
Ant Credit Pay is a consumer credit product launched by Ant Financial.
After opening the card, you will receive a spending quota. Customers can allocate the quota in advance and enjoy the “consume first, pay later” shopping experience.
The creative ideas of this animation concentrated on the word “flower” in the brand name, which also means “to spend” in Mandarin Chinese.
We characterized the flowers to reflect the different emotions people go through when shopping.
We then personified the flowers and named them “The Rational Flower” or “The Impulsive Flower”.
Since we all have been in the conundrum of “wanting to spend money, but needing to save money”, we concluded our animation film with “The Smart Flower”.
It represents the value of the brand: spending money on self-investment is not a waste. It thus elevates the core value of the brand.
花唄是螞蟻金服推出的一款消費信貸產品，
申請開通後，將獲得消費額度。用戶在消費時，可以預支螞蟻花唄的額度，
享受“先消費，後付款”的購物體驗。
本次動畫創意， 將品牌名稱的"花"字，消費的"花"字動詞，雙關語諧音而結合花的形象，
將這個詞具體的分化在不同個性的"花"身上， 是你我日常在消費物品時候的心情寫照，
用擬人化的方式去呈現出來， "理性的花"、 "衝動的花"、 生活總在想花錢又想省錢的矛盾心態中來回，
而動畫最後結合品牌"聰明的花"，去帶出品牌的概念，
想花就花是投資自己不是浪費， 進而提升品牌的核心價值。
After opening the card, you will receive a spending quota. Customers can allocate the quota in advance and enjoy the “consume first, pay later” shopping experience.
The creative ideas of this animation concentrated on the word “flower” in the brand name, which also means “to spend” in Mandarin Chinese.
We characterized the flowers to reflect the different emotions people go through when shopping.
We then personified the flowers and named them “The Rational Flower” or “The Impulsive Flower”.
Since we all have been in the conundrum of “wanting to spend money, but needing to save money”, we concluded our animation film with “The Smart Flower”.
It represents the value of the brand: spending money on self-investment is not a waste. It thus elevates the core value of the brand.
花唄是螞蟻金服推出的一款消費信貸產品，
申請開通後，將獲得消費額度。用戶在消費時，可以預支螞蟻花唄的額度，
享受“先消費，後付款”的購物體驗。
本次動畫創意， 將品牌名稱的"花"字，消費的"花"字動詞，雙關語諧音而結合花的形象，
將這個詞具體的分化在不同個性的"花"身上， 是你我日常在消費物品時候的心情寫照，
用擬人化的方式去呈現出來， "理性的花"、 "衝動的花"、 生活總在想花錢又想省錢的矛盾心態中來回，
而動畫最後結合品牌"聰明的花"，去帶出品牌的概念，
想花就花是投資自己不是浪費， 進而提升品牌的核心價值。
<<PROGRESS>>
Client: Ant Credit Pay
Creative Director: Pasu
Illustration：AU
Storyboard：AU , Ruby Nian
Animation ：Ruby Nian Music：Lzzy
