Body Language Tattoo is a tattoo parlor in Muncie, IN that specializes in traditional tattoos. When tasked with the project of a rebrand, I aimed to modernize their brand in a way that would stand out to the college-aged crowd around them, while still upholding particular elements of the traditional sailor aesthetic. Included in this project is a 16-page brand manual, letterhead, business card, t-shirt, piercing price sheet, and an aftercare leaflet.