SMART LUNCH ILLUSTRATION
Client: Munktell Science Park
Brief: "Smart Lunch" is an innovation challenge where entrepreneurs, designers, researchers, students and the general public are invited to come up with ideas around how to make different aspects of food supply chain smarter. 100 new ideas and existing innovations will be selected to get help by professional innovation partners to take it to the next level. The best ideas will be put together in a concept for a "Smart Lunch". The objective is to put it all into an illustration.
Concept: To depict that various factors (e.g. packaaging, transport, concept, etc...) are taken into consideration in making a "Smart Lunch" as well as the selection process.
Description: I was inspired by my mom's meat grinder when I came up with the idea of dumping all the factors needed into the tank. And since it was a concept of making a "Smart Lunch" for a food supply chain, I added a machine with conveyor to depict mass production.
So I did it in a vintage cum info graphic style and they picked it as the winner.
Overall I am happy with the outcome and it was an eye opener as there is someone who appreciates my design overseas.
