Oude Westen is a neighbourhood in Rotterdam with multi-cultural inhabitants. Field research in the area led to an observation that there is a lack of social cohesion amongst residents.
A collaboration with an activist group (Aktie Groep) in the area was instrumental in understanding the social dynamic and resulted in creating flyers for existing initiatives. The existing initiatives are aimed at building a community but are fairly unknown to the residents. As an intervention, we reframed the existing initiatives through flyers to spread awareness.
A picture of the neighbourhood Oude Westen
As an intervention, we decided to make flyers about the initiatives that could be delivered with the neighbourhood weekly.
Current website of the Aktie Groep with the initiatives listed under various sub-categories.
Rebuilding the visual language for their existing website to make it more accessible and engaging
Project done at Willem de Kooning Academy, Rotterdam in collaboration with Maya Bloem.
