Brief 1 - Poster
Product: Up and Go Blends
Target audience: Busy young people
SMP: The fastest brekkie
Brief 2 - Outdoor Poster/Billboard
Product: ADT Home Security
Target audience: Homeowners
SMP: There when you're not
Brief 3 - Radio
Product: UberEats
Target audience: Baby boomers
SMP: Taste the world at home
Brief 4 - TVC
Client: Australia Government
Product: Childhood vaccination programs
Target audience: Parents of children between 6 months and 4 years old
SMP: Let your child have a future
Brief 5 - Mobile
Client: Whitelion
Product: The truth is, many young people end up in juvenile justice due to impossible choices and being victims of circumstances rather than being ‘bad kids’.
Target audience: Australian mothers of both kids and teens
SMP: Help the kid behind the crime
Brief 6 - Digital
Client: Dollar Shave Club
Product: Razor delivery service
Target audience: Men who shave
SMP: The cheapest way to shave
Brief 7 - Experimental/Ambient
Client: CommBank
Product: Apple Pay
Target audience: CommBank customers with an iPhone
SMP: A smoother way to pay
Brief 8 - Choose your own media
Client: TigerAir
Target audience: Domestic travellers
SMP: Unmissable moments are worth travelling for
Brief 9 - Integrated Campaign
Client: Volkswagen
Product: Transporter Van
Target audience: Small business owners
SMP: The most flexible Van
Brief 10 - Write your own brief
