In July 2019, I was asked by the local government of Macotera (Salamanca, Spain) to design the poster for this years festive holidays, that took place in August, the "San Roque" holidays.
It was a very grateful project due to the personal feelings that link me to this village, as it's my family's hometown.
It was a challenge not just professionally, because I needed to show the village traditions in a different, more colorful and innovative way; but because they were a lot of feelings involved. Finally, the reception of the image was amazing at every level, and I can't be glad enough for being considered for this project.
Final poster designed for the San Roque 2019 at the village of Macotera, in Salamanca (Spain). It was distributed among local businesses, families, as the cover of the festivities book...
Press presentation via videoconference from Barcelona
Detail of the poster with the festive illumination at Macotera's Plaza Mayor, photo by Alberto González
The poster was hung during the festive days, accompanying the activities that took place that week
