Okean Elzy is iconic Ukrainian Rock'n'Roll band. It's been on around for the past 20 years. 

In august 2018 they released a new song - "Skilky nas" (how many of us) and planned to premiere it on the concert a few weeks later. 

I figured - why not create a promotional campaign for this song?

The title of the song "How many of us" provided me with the insight. 

From the lyrics of the song it was quite unclear - "How many of us" - is it a question? or a statement! 

In short "?" or "!". Are we hesitating or standing our ground? 

We launched a promo campaign for the song in social media and outdoor

and designed a motion video which was played on the show for some 100  000 people...