TARGET AUDIENCE: 14-19 y.o. vertical audience (football players)
INSIGHT/BARRIER: Many players do not see any actual difference among boots. They choose boots by color not by functionality.
IDEA: The truth is that the boots are different. Different in improving your play.
MECHANICS: Find out what boots you need to perform better.
PROMO PAGE on adidas.ru for Samba Pack activation
MESSAGE: To perform like a football star you need to get the boots that fit your style of playing. Come to Samba Pack zone in Luzhniki or Gorky park and find out what boots do you need.
CAMPAIGN RESULTS: 10000 visitors in 2 days.
