VISUAL ID
FIBA BASKETBALL WORLD CUP CHINA 2019
THE STAGE OF THE STRONGEST
The protagonists of our story are 2 dragons.
They’re like 2 teams on the court. during qualifiers, the dragons play against each other.
That’s how they learn and acquire basketball powers. Game after game, month after month, the dragons evolve,
getting bigger and better as they collect their powers. At the end of the qualifiers phase,
only the strongest reach the final stage.
pattern
The pattern consists of several parts of the dragon and the powers that they will acquire
Molten official ball
Instagram.com/fibawc
Still in this project, a campaign based on the theme "This is My House" was created,
materialized in print, digital and in social media.
Some examples of material finishes
