Identidade Visual | Festival de Cinema BB DTVM
A BB DTVM é uma das empresas que mais investe no cinema nacional. Há 3 anos ela promove nos Centros Culturais do Banco do Brasil, um festival de cinema a céu aberto com uma programação de shows e brincadeiras infantis, além do filme. Para 2019, propusemos uma nova identidade baseada nas instalações e programação do evento, melhorando a legibilidade e aplicabilidade da marca, além de novas formas de interação com o público, como áreas instagramáveis, brindes, distruibuição de pipoca e ações de divulgação.
BB DVTM is one of the companies that invests in national cinema the most. For 3 years, it’s been promoting in the Centros Culturais do Banco do Brasil (lit. Banco do Brasil Cultural Centers), a music festival in the open with concert schedules and children’s games, besides the movie itself. For 2019 festival, we came up with an identity based in readability and applicability of the brand, besides the new forms of public interaction, like instagrammable spaces, gifts, free popcorn and marketing activities.
BB DVTM is one of the companies that invests in national cinema the most. For 3 years, it’s been promoting in the Centros Culturais do Banco do Brasil (lit. Banco do Brasil Cultural Centers), a music festival in the open with concert schedules and children’s games, besides the movie itself. For 2019 festival, we came up with an identity based in readability and applicability of the brand, besides the new forms of public interaction, like instagrammable spaces, gifts, free popcorn and marketing activities.
Obrigada!
