This is one of my favorites, because talent and friendship joined in this ad. Raul Capote, a young filmmaker, won the pass to participate in Cannes Awards with his short film “Café Templado”, but he won’t have the money to afford that trip to France, so the goal here was to launch a crowdfunding campaign to donate money for him to go. Creative direction, Communication Tone&Voice, Copywriting. Slogan: “Make Cannes come true for a Cuban filmmaker”