Think Donuts, Think Dunkin - Dunkin Donuts Orchard ION Launch Campaign
(FMDS Project - Art Direction Module)
Client: Dunkin Donuts
Brief: Dunkin Donuts is opening its flagship store in Orchard ION. Create an awareness through an advertorial campaign.
Media: Print (3 posters)
Concept: Highlight how delicious and irresistable a Dunkin Donut is that you are always thinking about it and now that there is a flagship store, the urge is stronger.
Descripton: I create it from a Pont-of-view perspective. The ad shows the person doing activities that involves round objects (e.g: playing Frisbee, etc...). As the object is being held, it 'talks' back to the person telling him that they are not a donut that they wanted, hence, reflecting their urges of wanting to eat a Dunkin Donut.
Think Donut, Think Dunkin Campaign
Think Donut, Think Dunkin Campaign Poster 1
Think Donut, Think Dunkin Campaign Poster 2
Think Donut, Think Dunkin Campaign Poster 3
