Client: Youth Guidance Outreach Services

 

Brief: Youth Guidance Outreach Services is a social service organization that provides guidance and support for preventing youths from juvenile delinquency, social problems and also to provide guidance and support to youths-at-risk. The objective is to raise awareness about detecting early signs of stress and emotional maladjustment so that we can help guide them back on track

 

Media: Print

 

Concept: The message "Be Aware" that is being portrayed here is to tell the target audience that they must be on a constant lookout for their children’s behavioral patterns as detecting early signs of stress and pressure or suspicious behavior could prevent them from going astray and getting involved in delinquent acts and also getting stressed which will then lead to them having suicidal tendencies.

 

Description: This project is to choose a local organisation and help them create awareness for their cause. I created a series of images of youths in different scenarios showing the current situation that the they are in (drug abuse, stress, unwanted pregnancy, gangsterism, suicide). There must also be another image or symbol in the poster to signify the troubled youths ‘cry for help’ which is the shadow. This is to reflect that we need to closely monitor our children as what emotions shown from their extrior is not what they are feeling on the inside.