Campaign Goals
The goal of this campaign was to showcase a variety of different looks on the same model, to show how the brand’s products can help you achieve any new persona for Valentine’s day.
Art Direction
Motifs used throughout the campaign’s content are reminiscent of an adolescent Valentines Day: candy hearts and valentine doodles like you’d find on the margins of a notebook. To elevate the design to feel more adult, red velvet textures and a romantic damask pattern was incorporated throughout.
Challenges & Creative Solutions
The selects made for the campaign were less than ideal, given that the model’s shoulders and/or limbs were cut off at least partially in all three photos. Placing the photos inside an ornate frame provided an elegant solution for hiding the deficiency in the photography and tied it into the look-and-feel.
Motifs used throughout the campaign’s content are reminiscent of an adolescent Valentines Day: candy hearts and valentine doodles like you’d find on the margins of a notebook. To elevate the design to feel more adult, red velvet textures and a romantic damask pattern was incorporated throughout.
Challenges & Creative Solutions
The selects made for the campaign were less than ideal, given that the model’s shoulders and/or limbs were cut off at least partially in all three photos. Placing the photos inside an ornate frame provided an elegant solution for hiding the deficiency in the photography and tied it into the look-and-feel.
