Client: La Thuile Trail | Services: Brand Identity (from Concept to Implementation), Web Design, Social Media Content, Communication Strategy
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La Thuile Trail is a yearly festival weekend of trail running races set in the stunning Italian foothills of Mont Blanc. The event hosts a 25km race along with an 60km ultra, and culminates in a gruelling ‘vertical’ with 1’000m of ascent in just 4.5km.
After two years the La Thuile Trail had gained momentum, but was lacking the branding to support its growth. The event needed an exciting identity that would be recognisable and welcoming to runners, with supporting communication materials to clearly convey important information.
I worked to develop an identity that would represent a serious, professional race to attract new runners, as well as considering how different materials could be used to promote supporting sponsors. During the rebrand, I created a new logo, colour palette, image treatment and graphic look and feel. This was implemented across print materials, website, event signage and giveaways. La Thuile Trail had a successful launch of their new brand in 2019 and saw a 40% increase in participants from the previous year.
