GOLDCAR
See u on the road.
Challenge.
In order to connect with people between generation Y and X, the brand wanted to adopt a more attractive and closer tone. And at the same time, they wanted to generate inspirational content that conveys their values, differentiating elements and advantages of the brand using the roadtrip as the guiding thread.
In order to connect with people between generation Y and X, the brand wanted to adopt a more attractive and closer tone. And at the same time, they wanted to generate inspirational content that conveys their values, differentiating elements and advantages of the brand using the roadtrip as the guiding thread.
Approach.
We used the digital languages present in our day to day and a modern and friendly visual system that highlights the lifestyle of the brand, where any customers can be reflected to connect with them.
