V Forbidden
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For over two decades, V-Energy have been harnessing the power from Amazonian guarana berries to create some seriously potent energy drinks. Raydar were given the opportunity to name, brand, and package their latest concoction of golden fruits, guarana berries and caffeine.
The core idea: The Forbidden energy drink. A powerful potion made from the nectar of rare and exotic golden fruits found within the dangerous depths of the garden of evil. An energy drink so enticing that it’s off-limits.
We designed and illustrated a visual world of twisted vines, ominous foliage, intense colours and seductive flavour cues to dare customers to reach past the thorns and into the Forbidden.
