The goal of this project was to create a campaign that would promote the use of the Bike UCLA program. It was a requirement that the look and feel of the key art appeal to both teachers and students.

COMPANY/CLIENT:
UCLA Events & Transportation

PROJECT SCOPE:
• Art direction
• Key art
• Print design
• Social media graphics

Here you can see how the key art from the bike campaign is easily transferrable across different assets and focuses of the UCLA Transportation department.

An alternate version was created for this campaign, to provide a variety of options. This sequence shows the steps taken to improve the photography and keep the poster on-brand for the campus.