Renzo Costa - Mother's Day 2020

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My friends and I were in charged of the concept, mood, design and branding of this Renzo Costa's campaign

Mother's Day #OrgulloDeMamá

2020

This campaign was a very special one, for several reasons. In first place, my mother passed away last year, so this was going to be my first Mother's Day without her. So, I wanted to pay tribute to her through this campaign, where we honored the mothers who are heroes of our country. In second place, the physical development of the campaign was carried out under very complex circumstances. Due to the COVID-19 Coronavirus pandemic, the campaign had to be created, done, and closed in just 4 days. Besides that we were all in national quarantine.

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