SF New Deal was created as a response to the Covid-19 crisis. Their model was to use donations to fund wages for small business restaurants, who then created meals for community organizations in the city serving our most vulnerable neighbors who shouldered a heavy burden during shelter-in-place. I assisted with their initial social media marketing design strategy and created assets and templates for them to help explain their purpose and mission. We were successful in securing a $100k donation pledge by gaining 10k followers in less than a month.