Insaniyat Safety Matches : Self-Led Project; Final Year Central Saint Martins(2021)

Project Type : Experience Design, Product Design, Propaganda Design, Advertisement Design, Creative Copywriting, Socio-Political Design, Provocation Design

Insaniyat(i.e Humanity in Urdu and Hindi alike) Safety Matches is a form of mobile propaganda that facilitates dialogue and cultural pluralism in India's rural landscape. The commodity itself sets the tone of a satire, “igniting a fire for humanity” and also propagating that humanity is hardly safe in today's volatile atmosphere. The idea was to create a design mechanism that could transcend the borders of Urban India as 65.53% of India is rural and digital reach may be subjective.