Packaging - 醉雍隆2000

Product Background:

1. Outstanding quality of Tieguanyin

Tieguanyin has a unique "Kwanyin rhyme", with a clear fragrance and elegant rhyme. After brewing, it has a natural orchid fragrance.

2.Tieguanyin and the Emperor's Story

The Qingshangming Tea Making Law contains: "Origin of green tea (that is, oolong tea): Anxi, Fujian's working people created and invented green tea from three to thirteen years (1725-1735) in the Yongzheng period of Qing Dynasty. Introduced into Taiwan Province. "Tie Guanyin had not yet been named at the time, and the name came from Emperor Qianlong.

In the six years of Qianlong (1741), Wang Shirang was summoned to visit the prince's servant, Fang Bao, and brought oolong tea from his hometown of Anxi. After Fang Baopin felt that he was a treasure of tea, he turned to Qianlong. Qianlong summoned Wang Shi to ask where the tea came from. Wang Xi said the origin of the tea. Qianlong's meso tea looks like Guanyin's face and weighs iron.

3. For the customer base-business owners in southern Fujian, China

Southern Fujian, China is a coastal area. In addition to the well-known maritime business culture, the Maritime Silk Road not only promotes economic development, but also introduces many different cultures into this region with a strong cultural heritage. After the impact and integration of how far the culture has been, the Minnan people have left a lot of unique cultural elements, such as the elements of the palace style and the mascot. And other psychological characteristics of good meaning. And this series of products, "Yonglong" instead of "Grace", the latter refers to politeness and generosity, only staying in the relationship of "ritual", while the former refers to "generous, distinguished", especially "long" means respect It is a reflection of a sense of identity and nobility.

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設計說明：

鐵觀音，創制於雍正年間，賜名於乾隆皇帝，來源於閩南泉州。
在設計上，我們運用閩南人最看重的建築即大厝做為構思元素，將閩南大厝上的雕樑畫棟和紅磚肌理做為此次“醉雍隆—— 清香型鐵觀音”的產品包裝設計概念。其中，泉州厝屋雕樑上最為著名和經典的民間工藝便是“傳統堆剪工藝”，我們將“傳統堆剪工藝”的手法體現在包裝封面上，提煉了“傳統堆剪工藝”的元素和技法表現在包裝封面插畫上，與此同時一併加入相關的閩南元素和吉祥語言例如：代表雍隆的“雙龍”、“五蝠”、“閩南牆磚”、“刺桐花”、“海浪”等等，並藉助印刷上精緻的工藝表現“醉雍隆”產品包裝的高端大氣和富貴精緻之感。包裝上同步呈現的是閩南建築上經典的紅磚肌理印紋。與封面上的雕樑一呼一應讓整體包裝更為豐富立體。包裝整體分別貫穿相關色系搭配，讓宮廷貴氣從外到內貫穿到底，讓每個環節從手提袋、禮盒、內盒、扉頁和泡袋等都充滿尊貴精神。

The Solution：

Tieguanyin was created during the Yongzheng reign, named after Emperor Qianlong, and originated from Quanzhou, southern Fujian.

In terms of design, we use the building that is most valued by the people in southern Fujian as the design element, and use the carved beams and red brick texture on the building in southern Fujian as the product packaging design of this "Drunk Yonglong-Tsing Guan Yin" concept. Among them, the most famous and classic folk craft on the carved beams of the Quanzhou squatter house is the "traditional stack-cut technique". We reflected the "traditional stack-cut technique" on the cover of the package and refined the elements of the "conventional stack-cut technique" The technique is shown on the illustration of the cover of the package. At the same time, it also adds the relevant elements and auspicious languages of South Fujian. For example: "Double Dragon", "Five Bats", "South Fujian Wall Brick", "Erythrina Flower", " "Sea Waves" and so on, and use the exquisite craftsmanship of printing to express the high-end atmosphere and rich and refined feeling of "Drunk Yonglong" product packaging. The packaging presents the classic red brick texture print on the southern Fujian architecture. In response to the carved beam on the cover, the overall packaging is more rich and three-dimensional. The packaging as a whole runs through the relevant color system, so that the court's noble spirit runs through from the outside to the inside, and each link is full of noble spirit from handbags, gift boxes, inner boxes, flyleaf and bubble bags.