EZ Green Clean
Web Design, Ecommerce Development, and Product Photography
Turns out, most cleaning mechanisms aren’t actually that effective, nor are they environmentally (or time) friendly. EZ Green Clean approached us with a fun challenge – reimagine their brand, messaging, and website to showcase their mechanical, safe, and low-maintenance cleaning products in a fresh and approachable way. Conscious of their primary clients being families that struggle with the hassle of keeping a clean home instead of actually enjoying their space, we wanted to create a website that evoked the delight of a clean and composed home.
Inspired by EZ Green Cleans earth-first approach to cleaning, we dove into a natural color palette and easily navigable UX. We built out a custom Shopify site with specific features like filtering by location of use, and produced a collection of product photos. Approachable images, friendly messaging, and straight-forward products tailored to that demographic, all while making cleaning — dare we say — seem enjoyable.
Client: EZ Green Clean
Creative Direction: Payge H. Kerman
Design: Isabelle Lussier, Michelle Parent
Development: Allen Hart, Payge H. Kerman
Product Photography: Michael Hammack
Development: Allen Hart, Payge H. Kerman
Product Photography: Michael Hammack
